TSUNAN SAKE BREWERY Introduces Its Metaverse Lunar Brewery and GO GRANDCLASS at "metatell night"
TSUNAN SAKE BREWERY President Kengo Suzuki spoke at metatell night, a community event held by Urth Inc. on October 8, 2026, in Takadanobaba, Tokyo. He introduced the brewery, its metaverse space Lunar Brewery built on Urth’s web metaverse metatell, and GO GRANDCLASS Uonuma Koshihikari Edition, a junmai daiginjo made from 100% Uonuma Koshihikari.
Event overview
– Event: metatell night
– Organizer: Urth Inc.
– Date and time: Thursday, October 8, 2026, 18:00–21:00 JST
– Venue: Cafe Cotton Club Takadanobaba, Shinjuku-ku, Tokyo
– Speaker: Kengo Suzuki, President and Representative Director, TSUNAN SAKE BREWERY
metatell night is a gathering for people who build and use spaces on metatell.
A brewery in heavy snow country
TSUNAN SAKE BREWERY is located in a remote part of Tsunan, Niigata Prefecture. Snowmelt supplies the brewery’s water and the water used to grow Uonuma Koshihikari, and the brewery uses the cold of winter to keep fermentation temperatures low. Suzuki presented the brewery’s three brands: the traditional Kiri no To; Tsunan, made with local rice and water; and the premium brand GO.
Lunar Brewery
Lunar Brewery is a metaverse space that recreates the brewery’s vision of building a brewery on the Moon in 2040. Visitors can enter from a web browser on a computer or smartphone without installing an app.
The space introduces Premium Table Rice Sake, the brewery’s name for premium sake brewed from table rice rather than from rice bred for sake brewing. It includes exhibit panels in a snowy brewery, a rice-polishing simulator that compares sake rice and table rice, and a stamp rally around four signposts: Snow, Water, Rice and Sake. Suzuki explained to the metatell community what the brewery hopes to convey through the space.
GO GRANDCLASS Uonuma Koshihikari Edition
GO GRANDCLASS Uonuma Koshihikari Edition is the brewery’s flagship Premium Table Rice Sake. It is fermented slowly at low temperature, producing a bright aroma and a long finish that carries the flavor of Koshihikari. It won a Gold award in the Junmai Daiginjo category at KURA MASTER 2024 and a Platinum award at the Milano Sake Challenge 2025.
Premium Table Rice Sake website:
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Kengo Suzuki, President and Representative Director, TSUNAN SAKE BREWERY
“I was glad to talk about a brewery in snow country to the people who build and use spaces on metatell. Lunar Brewery gives shape to our vision of one day brewing sake on the Moon, and it is also an entry point where people anywhere in the world can learn about sake brewed from table rice. I hope people who become interested through the metaverse will taste GO GRANDCLASS and someday visit our brewery in Tsunan. I want to keep building those connections.”
Next steps
TSUNAN SAKE BREWERY plans to add more content to Lunar Brewery about Premium Table Rice Sake and sake brewing in snow country.
About TSUNAN SAKE BREWERY
TSUNAN SAKE BREWERY is a sake brewery in Tsunan, Nakauonuma District, Niigata Prefecture, one of the snowiest areas in Japan. It brews with natural water from the surrounding mountains, which rise to about 2,000 meters. Under its brand concept “Brew for Future,” it makes traditional sake from locally grown Gohyakumangoku sake rice and Premium Table Rice Sake from locally grown Uonuma Koshihikari.
Website:
Please drink responsibly. Drinking is permitted only for those aged 20 and over in Japan.
