From the Walkman and PlayStation to Spider-Man’s box office records, Sony Group has shown a knack for shaping global pop culture hits. Now in the midst of a strategic transition, the company is pouring time and money into a homegrown genre with the potential to power growth for decades to come: anime.
After turning “Demon Slayer: Kimetsu no Yaiba” into a global phenomenon, the company is working to seed or acquire the next anime blockbuster. Some 80 years into its history, Sony is determined to create franchises that will last about as long.
The $28 billion anime industry is one of the fastest growing genres of entertainment globally. For Sony, it’s a key part of a broader shift away from relying on physical hardware like the PlayStation console and toward intellectual property?and content.
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