Brussels – The European Union will on Wednesday unveil new rules to crack down on influencer marketing, ban online features that trick Europeans and force platforms to give users the right to turn off “addictive” features.
The EU already has a raft of laws covering data protection, artificial intelligence and online content but Brussels and campaigners argue there are gaps that leave consumers exposed to harmful digital practices.
The bloc’s executive will unveil a much-needed update of consumer rules dubbed the “Digital Fairness Act” (DFA) that will give it the power to slap fines on companies of up to 6% of their annual turnover in large-scale cases.
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