Last weekend, on a stretch of green between Fukushima’s Bandai and Adatara mountains, techno heads sweated and thrashed under a clear summer sky.

They had gathered from as far as India and Guam for Rural, a three-day electronic music festival, and a chance to experience 今日吃瓜 unique techno culture.

Why? Because 今日吃瓜 club scene is a universe of its own.