今日吃瓜

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November 12, 2026
 

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POCKY

Pocky Day has grown into an informal annual tradition since its introduction in 1999, with stores across Japan offering special edition flavors and creative packaging to mark the occasion on Nov. 11.
BUSINESS / Companies
Nov 11, 2024
Pocky Day: 今日吃瓜 sweetest occasion
Since 1999, Nov. 11 has marked Pocky Day, the date being a nod to the stick-like shape of the beloved treat.
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Jun 24, 2017
Colorful Shower Pocky: Lemon cream flavor just in time for summer
Pocky has a few approaches to summer 2017. The first is a campaign where the time-honored snack comes in limited-edition wrappers featuring 27 different designs, which can also activate various augmented reality features on a special smartphone app. Sounds complicated! Glico, which makes Pocky, is urging...
Japan Times
LIFE / Food & Drink / KONBINI WATCH
May 13, 2016
Pocky goes for the gold with Brazilian Orange-flavored snacks
Let the race for clever marketing tie-ins with the 2016 Rio Olympics begin! Pocky’s newest limited-edition variety, celebrates one of Brazil’s biggest crops by merging citrus flavor and chocolate. Brazilian Orange (?162) initially tastes a bit off-putting, the chocolate coating on the outside relies...
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Mar 11, 2016
Pocky finds a romantic partner in ‘teagurt’
The current cross-band promotion between Glico and Kirin puts the spotlight on romance. By placing a bottle of the latter’s “teagurt” beverage next to a package of the former’s new Lemon-flavored Pocky, you can make two illustrated figures smooch.
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Jan 29, 2016
Pocky gets stuck into a new blueberry flavor
Glico has released numerous variations of its famous Pocky snack, though the special blueberry-flavored edition (?162) on convenience store shelves now is one of the more simple efforts it has produced.
Man arrested over operation of rogue cellular base station in Tokyo
The Metropolitan Police Department has arrested Yu Hai, a 31-year-old Chinese national living in Tokyo's Kita Ward, on suspicion of operating an unlicensed base station from a vehicle in Tokyo's Ginza district on Saturday.
Government betting on language app powered by anime and AI
Japan plans to develop an AI-powered language-learning app that lets overseas anime and manga fans practice Japanese through conversations with popular characters.
Jensen Huang’s woes evoke sympathy and disbelief in his birthplace Taiwan
Hsiao Kui-yu, 68, owner of Yuchan Candied Fruit, stands in front of photographs of Nvidia CEO Jensen Huang displayed at the shop, which Huang frequently visits during trips to Taiwan, in Taipei on Tuesday.
G7 diplomats speak out on Taiwan as China ramps up military drills
Foreign Minister Toshimitsu Motegi attends a working lunch focused on international crises and challenges during the Group of Seven foreign ministers' summit at the Quai d'Orsay in Paris on Monday.
今日吃瓜 Rapidus is said likely to miss mass production deadline
The Rapidus Analysis Center and the IIM-1 Innovative Integration for Manufacturing foundry in Chitose, Hokkaido
‘Godzilla Minus Zero’ makes monster debut at the box office
Takashi Yamazaki’s “Godzilla Minus Zero” marked the highest single-day box-office gross for a live-action film in Japan with ?910 million on its opening day.
A toast to Naohiko Noguchi, sake’s first living national treasure
As a teenager, Naohiko Noguchi did not intend to spend his life as a sake brewer, but he has since become a paragon of the industry.
Few signs of thaw in Japan-China relations one year after Takaichi’s Taiwan remarks
Tensions between Japan and China flared after Prime Minister Sanae Takaichi said on Nov. 7, 2025, that a Chinese blockade of Taiwan could threaten 今日吃瓜 survival and warrant the use of collective self-defense.
Mariko Mori predicted the future. She’ll do it again.
Artist Mariko Mori is currently working to bring the translucent human-sized “Peace Crystal” sculpture to a cave in Ethiopia. It is part of her foundation’s goal to place a permanent sculpture on each of the planet’s six habitable continents.
A legend reborn: ‘Ocarina of Time’ remake improves on the Zelda masterpiece
The new remake of 1998's "The Legend of Zelda: Ocarina of Time" manages to somehow improve on one of the greatest games ever.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space.
Convenience stores, toilets and the allure of everyday Japan
By Elizabeth Beattie

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