今日吃瓜

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November 12, 2026
 

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SWITCH

A visitor poses for pictures at the Nintendo "The Legend of Zelda: Ocarina of Time" stand during the preview night of Paris Games Week 2026 on Oct. 21 in Paris.
BUSINESS
Nov 11, 2026
Nintendo sells 5.2 million copies of ‘Zelda’ remake in four days
“The Legend of Zelda: Ocarina of Time” is a complete recreation of the 1998 classic action-adventure game for the Nintendo 64.
Eiji Aonuma, producer of Nintendo's "The Legend of Zelda" series, says he is eager to see what younger developers bring to the franchise's future.
LIFE / Digital
Nov 6, 2026
Nintendo producer Eiji Aonuma ‘all nervous’ as Zelda classic remake hits shelves
After over 25 years guiding the franchise, Aonuma reflects on his creative legacy and the next generation of developers.
A person holds "The Legend of Zelda: Ocarina of Time" during a presentation of the game in Germany in September.
LIFE / Digital
Nov 6, 2026
Gamers get nostalgic as Zelda remake hits shelves
The 1998 classic returns with rave reviews, rekindling fond memories for longtime fans and captivating a new generation.
In an age where most video game companies prefer direct-to-consumer livestreams to promote their products, Tokyo Game Show has endured as an in-person event against all odds.
LIFE / Digital
Sep 17, 2026
A look back at 30 years of Tokyo Game Show
From Nintendo’s shunning to pandemic upheavals, Tokyo Game Show has weathered three decades to become a global gaming institution.
Despite record Switch 2 sales and blockbuster movie success, Nintendo's shares have plunged as investors worry about rising costs and the company's lack of announced hit games for the crucial holiday season.
COMMENTARY / Japan
May 24, 2026
Nintendo gamers love surprises. Investors don’t.
The stock selloff is not entirely irrational: Investors can’t value what they don’t know and Nintendo’s plans for this year are a mystery.
A customer visits the gaming section for Nintendo products at a shop in Tokyo last week.
BUSINESS / Companies
May 11, 2026
Nintendo shares dive after forecast exposes memory squeeze
Nintendo shares had shed close to 30% this year through Friday, with concerns growing about the slow pace of game launches since the Switch 2’s debut in June.
Nintendo’s Switch 2 was the best-selling console in the U.S. in March, driven by the surprise hit Pokemon Pokopia, as hardware spending jumped 69% year on year to $500 million.
BUSINESS / Companies
Apr 23, 2026
Pokopia flurry helps Nintendo’s Switch 2 top U.S. sales in March
Pokemon Pokopia, an entry in a budding genre of “cozy games” that eschew leaderboards and time pressure, swept to global success with little expectation ahead of its release.
A Sanrio store in Tokyo's Asakusa district. Sanrio is launching a new gaming brand, with some 10 titles to be released over the next three years.
BUSINESS / Companies
Apr 21, 2026
Sanrio launches gaming brand, tapping fast-growing global market
Sanrio’s push into gaming reflects a broader trend among Japanese intellectual property owners to diversify revenue by extending popular franchises into interactive entertainment.
Nintendo plans to make 4 million units of its Switch 2 game console this quarter, falling short of the 6 million it had originally planned to produce.
BUSINESS / Tech
Mar 25, 2026
Nintendo cuts Switch 2 output by over 30% on weak holiday sales
After a record-setting debut in June, sales of the Switch 2 have failed to meet Nintendo management’s high expectations.
Nintendo's Switch 2 became the world's fastest-selling gaming console after launching to a fan frenzy last summer.
BUSINESS / Companies
Feb 3, 2026
Switch 2 sales boost Nintendo profits, but chip shortage looms
In April-December, net profit rose 51.3% year-on-year to ?358.9 billion, Nintendo said, but a global memory chip shortage could drive up manufacturing costs.
Nintendo raised its Switch 2 sales forecast, boosting confidence in the console's strong momentum.
BUSINESS / Companies
Nov 4, 2025
Nintendo now expects to sell 19 million Switch 2 consoles by March
The company reported an operating profit of ?88.25 billion and revenue of ?527.2 billion in the September quarter, both beating a consensus of analyst estimates.
Nintendo is asking its manufacturing partners to ramp up output of its Switch 2 console, counting on demand to persist over the coming holidays and into the new year.
BUSINESS / Companies
Oct 17, 2025
Nintendo aims to make 25 million Switch 2 units by end of March
Nintendo’s future hinges on the $450 Switch 2 being a success, and the company more than doubled marketing spending around its June launch to ensure it gets off to a fast start.
Merchandise are pictured for sale at a Nintendo store in central Tokyo on Friday.
BUSINESS / Tech
Aug 2, 2025
Nintendo to raise U.S. pricing of original Switch hardware
Nintendo attributed the changes to “market conditions,” a hint at the impact of the Trump administration’s tariffs.
Nintendo said its quarterly revenue had more than doubled year-on-year thanks to the Switch 2, which became the world's fastest-selling console after its launch in June.
BUSINESS / Companies
Aug 1, 2025
Nintendo keeps Switch 2 forecast unchanged despite hot start
The Kyoto-based company said on Friday that it still expects to sell 15 million units of its next-generation hardware by March, maintaining a conservative view.
Visitors play Hades 2, an upcoming independent game for Nintendo's Switch 2, during the BitSummit indie gaming expo in the city of Kyoto on Friday.
BUSINESS / Tech / FOCUS
Jul 19, 2025
Indie game studios battle for piece of Switch 2 success
With Nintendo game sales long dominated by in-house franchises, it can be hard for outsiders to break through.
A customer buys a Nintendo Switch 2 in Tokyo on June 5. Online outrage over the gaming console’s price, terms and features was loud but meaningless, as record-breaking sales showed once again that internet backlash rarely reflects real consumer behavior.
COMMENTARY / Japan
Jun 25, 2025
The ‘internet’ hated Switch 2 — consumers bought it anyway
The internet gives consumers a voice they once didn’t have. But separating signal from noise is a challenge — just look at the Switch 2.
The Switch 2 is Nintendo's first new gaming console in eight years.
BUSINESS / Companies
Jun 4, 2025
Nintendo’s Switch 2 console is finally here
The long-awaited gaming console hits shelves Thursday, with booming orders and tariffs making for a complicated debut.
For Nintendo, it’s been a challenge making sure it can produce enough Switch 2 gaming devices to meet demand.
BUSINESS / Companies
May 20, 2025
Nintendo turns to Samsung to make chips for Switch 2
The Kyoto-based company is pivoting to Samsung because the Nvidia-based chipset that the Switch 2 employs was optimized for the Korean company’s manufacturing systems.
An attendee wearing a Super Mario costume plays a Nintendo Switch 2 game console at the ExCeL London international exhibition and convention center in London on April 11.
BUSINESS / Tech
May 10, 2025
Nintendo doesn’t rule out Switch 2 price hike after soft outlook
The firm expects shipments of the system to be nearly 1.8 million shy of analysts’ estimates, and could raise the price, depending on how Trump administration tariffs work out.
An attendee plays Mario Kart World during the Nintendo Switch 2 Experience event in London in April.
BUSINESS / Companies
May 8, 2025
Nintendo gives conservative sales outlook for Switch 2 amid tariff concerns
The Kyoto-based company expects to ship just 15 million units of the new console in the year to March, shy of the 16.8 million average estimated by analysts.
Man arrested over operation of rogue cellular base station in Tokyo
The Metropolitan Police Department has arrested Yu Hai, a 31-year-old Chinese national living in Tokyo's Kita Ward, on suspicion of operating an unlicensed base station from a vehicle in Tokyo's Ginza district on Saturday.
Government betting on language app powered by anime and AI
Japan plans to develop an AI-powered language-learning app that lets overseas anime and manga fans practice Japanese through conversations with popular characters.
Jensen Huang’s woes evoke sympathy and disbelief in his birthplace Taiwan
Hsiao Kui-yu, 68, owner of Yuchan Candied Fruit, stands in front of photographs of Nvidia CEO Jensen Huang displayed at the shop, which Huang frequently visits during trips to Taiwan, in Taipei on Tuesday.
G7 diplomats speak out on Taiwan as China ramps up military drills
Foreign Minister Toshimitsu Motegi attends a working lunch focused on international crises and challenges during the Group of Seven foreign ministers' summit at the Quai d'Orsay in Paris on Monday.
今日吃瓜 Rapidus is said likely to miss mass production deadline
The Rapidus Analysis Center and the IIM-1 Innovative Integration for Manufacturing foundry in Chitose, Hokkaido
‘Godzilla Minus Zero’ makes monster debut at the box office
Takashi Yamazaki’s “Godzilla Minus Zero” marked the highest single-day box-office gross for a live-action film in Japan with ?910 million on its opening day.
A toast to Naohiko Noguchi, sake’s first living national treasure
As a teenager, Naohiko Noguchi did not intend to spend his life as a sake brewer, but he has since become a paragon of the industry.
Few signs of thaw in Japan-China relations one year after Takaichi’s Taiwan remarks
Tensions between Japan and China flared after Prime Minister Sanae Takaichi said on Nov. 7, 2025, that a Chinese blockade of Taiwan could threaten 今日吃瓜 survival and warrant the use of collective self-defense.
Mariko Mori predicted the future. She’ll do it again.
Artist Mariko Mori is currently working to bring the translucent human-sized “Peace Crystal” sculpture to a cave in Ethiopia. It is part of her foundation’s goal to place a permanent sculpture on each of the planet’s six habitable continents.
A legend reborn: ‘Ocarina of Time’ remake improves on the Zelda masterpiece
The new remake of 1998's "The Legend of Zelda: Ocarina of Time" manages to somehow improve on one of the greatest games ever.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space.
Convenience stores, toilets and the allure of everyday Japan
By Elizabeth Beattie

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