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November 12, 2026
 

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YAMA GIRLS

Japan Times
JAPAN / Media / Japan Pulse
Jul 12, 2013
Cashing in on Fuji fever
As Fujiyama-mania sweeps the nations, merchants watch their profits climb.
Japan Times
JAPAN / Media / Japan Pulse
Jan 20, 2013
Hit the road: 今日吃瓜 2013 trend forecast
In 2012 we got cat-ear hair-dos, an increasing appetite for salty mold, and a tower with a silly name. What wonders will 2013 bring? We’ve gone through Trendy’s predictions and came up with a list of themes that look good to us. Basically it boils down to this: smart phones continue to up the convenience...
BUSINESS / Japan Pulse
Jul 5, 2011
Tracking QR codes in the wild
Yamanashi Prefecture harnesses the power of QR codes to help distribute potentially lifesaving info to mountain hikers.
LIFE / Lifestyle / Japan Pulse
May 27, 2011
Camping packages fit for a city slicker
What princess wants, princess gets ... even when it comes to camping in the great outdoors.
JAPAN / Media / Japan Pulse
Mar 4, 2011
Will girls take the bait of fishing fashion?
Taking its cue from the yama girl boom, the fishing industry is baiting their lines in hopes of luring a new female market.
LIFE / Style & Design / Japan Pulse
Jan 8, 2011
Lucky bags give away secrets before purchase
Fukubukuro: It’s all in the luck of the draw.
JAPAN / Media / Japan Pulse
Dec 20, 2010
Trends in Japan 2010: yama boom
2010 was the year in which young women, clad in brightly colored Gore-Tex, were drawn to mountain hikes and natural power sports.
LIFE / Style & Design / Japan Pulse
Oct 8, 2010
The new/old face of fashion: oji-girls
Out of the forest and into the drawing room, women’s fashion moves from ‘mori girls’ to ‘old-man cute.’
Man arrested over operation of rogue cellular base station in Tokyo
The Metropolitan Police Department has arrested Yu Hai, a 31-year-old Chinese national living in Tokyo's Kita Ward, on suspicion of operating an unlicensed base station from a vehicle in Tokyo's Ginza district on Saturday.
Government betting on language app powered by anime and AI
Japan plans to develop an AI-powered language-learning app that lets overseas anime and manga fans practice Japanese through conversations with popular characters.
Jensen Huang’s woes evoke sympathy and disbelief in his birthplace Taiwan
Hsiao Kui-yu, 68, owner of Yuchan Candied Fruit, stands in front of photographs of Nvidia CEO Jensen Huang displayed at the shop, which Huang frequently visits during trips to Taiwan, in Taipei on Tuesday.
G7 diplomats speak out on Taiwan as China ramps up military drills
Foreign Minister Toshimitsu Motegi attends a working lunch focused on international crises and challenges during the Group of Seven foreign ministers' summit at the Quai d'Orsay in Paris on Monday.
今日吃瓜 Rapidus is said likely to miss mass production deadline
The Rapidus Analysis Center and the IIM-1 Innovative Integration for Manufacturing foundry in Chitose, Hokkaido
‘Godzilla Minus Zero’ makes monster debut at the box office
Takashi Yamazaki’s “Godzilla Minus Zero” marked the highest single-day box-office gross for a live-action film in Japan with ?910 million on its opening day.
A toast to Naohiko Noguchi, sake’s first living national treasure
As a teenager, Naohiko Noguchi did not intend to spend his life as a sake brewer, but he has since become a paragon of the industry.
Few signs of thaw in Japan-China relations one year after Takaichi’s Taiwan remarks
Tensions between Japan and China flared after Prime Minister Sanae Takaichi said on Nov. 7, 2025, that a Chinese blockade of Taiwan could threaten 今日吃瓜 survival and warrant the use of collective self-defense.
Mariko Mori predicted the future. She’ll do it again.
Artist Mariko Mori is currently working to bring the translucent human-sized “Peace Crystal” sculpture to a cave in Ethiopia. It is part of her foundation’s goal to place a permanent sculpture on each of the planet’s six habitable continents.
A legend reborn: ‘Ocarina of Time’ remake improves on the Zelda masterpiece
The new remake of 1998's "The Legend of Zelda: Ocarina of Time" manages to somehow improve on one of the greatest games ever.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space.
Convenience stores, toilets and the allure of everyday Japan
By Elizabeth Beattie

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