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November 12, 2026
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YONEX
SPORTS
Dec 25, 2020
Under cover: In search of the best athletic face mask
The Japan Times tested some of the more prominent consumer face coverings that sports equipment manufacturers have released this year.
BUSINESS
Jan 29, 2019
Naomi Osaka’s victory proves to be a boon for her sponsors
Naomi Osaka’s Australian Open victory on Saturday has already been a boon to some of her sponsors as they capitalize on the newly crowned world No. 1’s rising fame.
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It’s called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
WHAT’S TRENDING
Editors' Picks
Man arrested over operation of rogue cellular base station in Tokyo
Government betting on language app powered by anime and AI
Jensen Huang’s woes evoke sympathy and disbelief in his birthplace Taiwan
G7 diplomats speak out on Taiwan as China ramps up military drills
今日吃瓜 Rapidus is said likely to miss mass production deadline
‘Godzilla Minus Zero’ makes monster debut at the box office
A toast to Naohiko Noguchi, sake’s first living national treasure
Few signs of thaw in Japan-China relations one year after Takaichi’s Taiwan remarks
Mariko Mori predicted the future. She’ll do it again.
A legend reborn: ‘Ocarina of Time’ remake improves on the Zelda masterpiece
Podcast
Kabukicho: Tokyo’s ‘stadium of desire’
Longform
Convenience stores, toilets and the allure of everyday Japan
By
Elizabeth Beattie
SUSTAINABLE JAPAN
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