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Tag - asobisystem
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November 12, 2026
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ASOBISYSTEM
CULTURE
Jul 17, 2025
Kawaii Lab redefines idol pop for the TikTok generation
The idol-pop project’s main producer, Misa Kimura — a former idol herself — is giving her performers more control over their image and sound.
CULTURE
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Music
Nov 10, 2015
Review: Moshi Moshi Nippon Festival at Tokyo Metropolitan Gymnasium
The rainy weather last Sunday didn’t stop throngs of concertgoers from attending the Moshi Moshi Nippon Festival, a three-day concert produced by talent agency Asobisystem that focuses on pop music and Japanese culture. And like last year, non-Japanese music fans were allowed into the event for free...
CULTURE
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Music
Apr 24, 2015
Natsume Mito gets a few choice cuts for a song about her hair
Sometimes all it takes to jump-start a music career is one viral video. Japanese acts such as Kyary Pamyu Pamyu and Babymetal attracted attention domestically and abroad thanks to memorable clips uploaded to YouTube, earning millions of views in the process.
CULTURE
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Music
Oct 7, 2014
Review: Moshi Moshi Nippon at the Tokyo Metropolitan Gymnasium
Offering non-Japanese people free entry to Moshi Moshi Nippon was a risky move on the part of Asobisystem, but it seemed to have paid off.
CULTURE
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CULTURE SMASH
Jun 13, 2014
Forget Cool Japan — cute is this summer’s hot global export
Summer is always high season for fans of Japanese pop culture. School’s out, weather’s amenable and festivals, conventions and expos shift into top gear in Japan and across the globe.
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