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November 12, 2026
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BRANDING
LIFE
/
Lifestyle
Aug 26, 2018
Lexus: A driving force for the ‘experiential’ store?
Do creative projects, like ‘experiential stores’ really bring such intangible benefits as increasing brand awareness among the golden goose target of millennials?
LIFE
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Language
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BILINGUAL
May 20, 2013
Product names show language creativity at work
Recently I was asked to write a blurb for a new liquid plant-nutrient. As soon as I saw the name of the product, u65e9u6839u65e9u8d77 uff08Hayane Hayaoki), I smiled at this example of linguistic creativity.
JAPAN
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Media
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Japan Pulse
Aug 18, 2011
‘Support angels’ are always there, thanks to AR and AKB48
Hewlett Packard is harnessing the power of augmented reality and AKB48 idolatry in its summer promotion campaign.
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Podcast
Kabukicho: Tokyo’s ‘stadium of desire’
Longform
Convenience stores, toilets and the allure of everyday Japan
By
Elizabeth Beattie
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