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November 12, 2026
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GRANOLA
BUSINESS
Aug 21, 2017
Calbee sees granola boom by pitching to Japanese working women
Calbee Inc.’s granola snack had been around for 20 years, with no real change to its recipe or sales. Then a female marketing executive turned things around by pitching the cereal as a time-saver for a growing class of consumers just like her: working mothers.
BUSINESS
/
Companies
May 16, 2016
Time-pressed Japanese drop traditional breakfast in favor of granola
Grilled fish, steamed rice and miso soup are disappearing from the nation’s breakfast tables as more households opt for a less time-consuming way to start the day: granola.
LIFE
/
Food & Drink
Sep 4, 2015
Sleep-deprived Tokyo gets an Australian wake-up with granola
Thinking about Tokyo’s morning rush hour is enough to make anybody want to crawl back into bed. After working late in the office or attending an obligatory drinking party with coworkers, the last thing anyone wants to do is squeeze themselves onto a packed morning train for a somber repeat of the day...
LIFE
/
Food & Drink
Sep 9, 2014
Granola boom caters to the health and time conscious
Granola has come a long way in Japan, from a relatively unknown breakfast cereal five years ago to — along with pancakes and popcorn — a full-on fad food.
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