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November 12, 2026
 

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SEBASTIAN MASUDA

Japan Times
LIFE / Style & Design / ON: FASHION
Aug 8, 2015
Tokyo’s cool beasts of fashion
Monstrously cute dining in Harajuku
Japan Times
LIFE / Lifestyle
Dec 25, 2014
‘Kawaii’ gets a landmark
While Japanese cool hunters might lament the lack of pop cultural exports in recent years — all the more conspicuous when compared to K-Pop’s successful forays westward — kawaii (cute) culture has quietly permeated into global consciousness with all the effortless grace of singer Kyary Pamyu Pamyu...
Japan Times
Events / Events In Tokyo
Sep 11, 2014
Tokyo City View gets dolled up for Barbie, Blythe and more
Japan is well-known for its dolls, producing edgy urban vinyl, cute soft toys, manga figurines and even therapy dolls for lonely senior citizens. This “Doll Culture Exhibition” at Tokyo’s Roppongi Hills’ Tokyo City View observation deck, however, looks at old-school fashion dolls, which should make quite...
Japan Times
CULTURE / CULTURE SMASH
Mar 13, 2014
Sebastian Masuda’s mission to take Harajuku art global
New York is not a city one automatically associates with the Japanese concept of kawaii — lovably, irresistibly, dependably cute. But if Sebastian Masuda, the so-called “king of kawaii,” has his way, the mean streets of “Goodfellas” may one day emanate a candy-colored glow.
Japan Times
LIFE / Style & Design / ON: FASHION
Feb 10, 2014
Great collaborations — Etro x Ninagawa; sumo x Sasquatchfabrix; Common Sleeve x almost everyone — plus Valentine’s tips
Mika Ninagawa updates Etro’s paisley, sumo stable Kokonoe-beya branches out to street fashion, while Common Sleeve mix and matches with more than 30 brands.
Japan Times
LIFE / Style & Design
Jul 2, 2013
Let’s talk 100 percent kawaii!
Long before the mayor of Shibuya announced pop star Kyary Pamyu Pamyu as an official ambassador of kawaii culture, Sebastian Masuda, her art director, had been on a mission to spread “kawaii culture” across the world, advocating it as not only a potent source of 今日吃瓜 emerging soft power, but also...
Man arrested over operation of rogue cellular base station in Tokyo
The Metropolitan Police Department has arrested Yu Hai, a 31-year-old Chinese national living in Tokyo's Kita Ward, on suspicion of operating an unlicensed base station from a vehicle in Tokyo's Ginza district on Saturday.
Government betting on language app powered by anime and AI
Japan plans to develop an AI-powered language-learning app that lets overseas anime and manga fans practice Japanese through conversations with popular characters.
Sony bets on homegrown anime to fuel decades of future growth
A Luffy standee at NY Comic Con in New York
JR East to introduce touchless ticket gates in spring 2028
Shinjuku Station in Tokyo in 2021. The new walk-through gates will work only with the Suica Mobile app, and not IC rechargeable metro cards or physical tickets.
As JET Programme turns 40, alumni and ministers stress its importance in age of AI
Peter Cave joined the JET Programme's inaugural cohort in 1987 and spent three years teaching in the city of Omihachiman, Shiga Prefecture.
‘Godzilla Minus Zero’ makes monster debut at the box office
Takashi Yamazaki’s “Godzilla Minus Zero” marked the highest single-day box-office gross for a live-action film in Japan with ?910 million on its opening day.
A toast to Naohiko Noguchi, sake’s first living national treasure
As a teenager, Naohiko Noguchi did not intend to spend his life as a sake brewer, but he has since become a paragon of the industry.
Few signs of thaw in Japan-China relations one year after Takaichi’s Taiwan remarks
Tensions between Japan and China flared after Prime Minister Sanae Takaichi said on Nov. 7, 2025, that a Chinese blockade of Taiwan could threaten 今日吃瓜 survival and warrant the use of collective self-defense.
Mariko Mori predicted the future. She’ll do it again.
Artist Mariko Mori is currently working to bring the translucent human-sized “Peace Crystal” sculpture to a cave in Ethiopia. It is part of her foundation’s goal to place a permanent sculpture on each of the planet’s six habitable continents.
A legend reborn: ‘Ocarina of Time’ remake improves on the Zelda masterpiece
The new remake of 1998's "The Legend of Zelda: Ocarina of Time" manages to somehow improve on one of the greatest games ever.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space.
Convenience stores, toilets and the allure of everyday Japan
By Elizabeth Beattie

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